"Executive function" is really "EXECUTE-ive function!"

Ahh yes, "executive function." I ask clients if they know what this is, and once got an answer along the lines of "I don't know, but I hear it all the time...my Mom is an executive and she wears pantsuits, gets calls at dinnertime, and is alway sending texts." Now fashion and digital involvement aside, I can understand why this student was a bit confused. When I explained that often I intentionally mis-pronounce the term in question as "EXECUTE-ive function," meaning to execute a task, to get something done, to carry out fully, we began to make progress!